[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.qtg.cz\/proc-je-pro-firmu-vyhodne-mit-profesionalniho-webmastera\/#Article","mainEntityOfPage":"https:\/\/www.qtg.cz\/proc-je-pro-firmu-vyhodne-mit-profesionalniho-webmastera\/","headline":"Pro\u010d je pro firmu v\u00fdhodn\u00e9 m\u00edt profesion\u00e1ln\u00edho webmastera","name":"Pro\u010d je pro firmu v\u00fdhodn\u00e9 m\u00edt profesion\u00e1ln\u00edho webmastera","description":"Mnoho firem m\u00e1 dnes sv\u00e9 vlastn\u00ed internetov\u00e9 str\u00e1nky. Dalo by se dokonce \u0159\u00edci, \u017ee v\u00a0dne\u0161n\u00ed dob\u011b je n\u011bco takov\u00e9ho nezbytn\u00e9. Statistiky n\u00e1m jasn\u011b ukazuj\u00ed, \u017ee podniky, kter\u00e9 nejsou na internetu, maj\u00ed mnohem ni\u017e\u0161\u00ed zisky, a nejl\u00e9pe si pak vedou ty, kter\u00e9 maj\u00ed i sv\u016fj vlastn\u00ed web. O ten se v\u0161ak mus\u00ed n\u011bkdo starat, a to […]","datePublished":"2023-10-17","dateModified":"2024-05-20","author":{"@type":"Person","@id":"https:\/\/www.qtg.cz\/author\/#Person","name":"","url":"https:\/\/www.qtg.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/f677d652d46d6437b40497bee38030612d53a3103b24904f519be33cae485306?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f677d652d46d6437b40497bee38030612d53a3103b24904f519be33cae485306?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"qtg.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.qtg.cz\/wp-content\/uploads\/intobchod5_4.png","url":"https:\/\/www.qtg.cz\/wp-content\/uploads\/intobchod5_4.png","height":0,"width":0},"url":"https:\/\/www.qtg.cz\/proc-je-pro-firmu-vyhodne-mit-profesionalniho-webmastera\/","about":["Web"],"wordCount":435,"articleBody":"Mnoho firem m\u00e1 dnes sv\u00e9 vlastn\u00ed internetov\u00e9 str\u00e1nky. Dalo by se dokonce \u0159\u00edci, \u017ee v\u00a0dne\u0161n\u00ed dob\u011b je n\u011bco takov\u00e9ho nezbytn\u00e9. Statistiky n\u00e1m jasn\u011b ukazuj\u00ed, \u017ee podniky, kter\u00e9 nejsou na internetu, maj\u00ed mnohem ni\u017e\u0161\u00ed zisky, a nejl\u00e9pe si pak vedou ty, kter\u00e9 maj\u00ed i sv\u016fj vlastn\u00ed web. O ten se v\u0161ak mus\u00ed n\u011bkdo starat, a to nen\u00ed jednoduch\u00e1 pr\u00e1ce.\u00a0Nesta\u010d\u00ed toti\u017e jen aktualizovat informace, kter\u00e9 na str\u00e1nce jsou. Tak\u00e9 je pot\u0159eba, aby byl web propojen se skladem a ukazoval potenci\u00e1ln\u00edm z\u00e1kazn\u00edk\u016fm, kolik kus\u016f dan\u00e9ho zbo\u017e\u00ed je k\u00a0dispozici, a na jak\u00e9 prodejn\u011b, to v\u0161e v\u00a0re\u00e1ln\u00e9m \u010dase.\u00a0\u00a0D\u00e1le je nutn\u00e9 moderovat diskusi, pokud je zde zavedena (a na valn\u00e9 v\u011bt\u0161in\u011b web\u016f b\u00fdv\u00e1). Pokud ji toti\u017e nemoderujeme, obvykle se velmi rychle zvrhne n\u011bkam \u00fapln\u011b jinam, do t\u00e9mat v\u016fbec nesouvisej\u00edc\u00edch s\u00a0na\u0161\u00ed firmou \u010di dan\u00fdm produktem, \u010dasto se pak zvrh\u00e1vaj\u00ed do nejr\u016fzn\u011bj\u0161\u00edch ur\u00e1\u017eek.\u00a0V\u00fd\u0161e zm\u00edn\u011bn\u00e9 jsou v\u011bci, kter\u00e9 maj\u00ed p\u0159\u00edm\u00fd dopad na z\u00e1kazn\u00edky a na to, jak tito danou firmu vn\u00edmaj\u00ed. Neznamen\u00e1 to v\u0161ak, \u017ee je to v\u0161e. Tak\u00e9 je nutn\u00e9 pravideln\u011b aktualizovat a zlep\u0161ovat zabezpe\u010den\u00ed na\u0161eho webu proti nahackov\u00e1n\u00ed. A ani to nen\u00ed snadn\u00e9, nebo\u0165 hacke\u0159i vym\u00fd\u0161l\u00ed st\u00e1le nov\u00e9 metody, jak bezpe\u010dnostn\u00ed opat\u0159en\u00ed obej\u00edt.\u00a0\u00a0Je jasn\u00e9, \u017ee tyto \u00fakoly nem\u016f\u017ee zvl\u00e1dnout laik. Jist\u011b, v\u00a0men\u0161\u00edch firm\u00e1ch toto v\u0161e d\u011bl\u00e1 majitel s\u00e1m, av\u0161ak v\u00fdsledek tak\u00e9 podle toho vypad\u00e1. Nen\u00ed tedy divu, \u017ee \u00fasp\u011b\u0161n\u00e9 podniky si k\u00a0tomuto \u00fa\u010delu naj\u00edmaj\u00ed skute\u010dn\u00e9 profesion\u00e1ly, nikoliv program\u00e1tory, n\u00fdbr\u017e webmastery, kte\u0159\u00ed maj\u00ed se spr\u00e1vou internetov\u00fdch str\u00e1nek zku\u0161enosti a maj\u00ed tak\u00e9 pot\u0159ebn\u00e9 znalosti.\u00a0Bohu\u017eel tato pr\u00e1ce je \u010dasto \u0161irokou ve\u0159ejnost\u00ed nedocen\u011bna. Vid\u00edme toti\u017e pouze v\u00fdsledek, nikoliv pr\u00e1ci, kter\u00e1 k\u00a0n\u011bmu vedla, ani \u00fasil\u00ed, kter\u00e9 stoj\u00ed za zachov\u00e1n\u00edm ur\u010dit\u00e9ho standardu dan\u00e9ho webu. To je tak\u00e9 d\u016fvod, pro\u010d je ve\u0159ejnost p\u0159esv\u011bd\u010dena, \u017ee tuto pr\u00e1ci m\u016f\u017ee d\u011blat ka\u017ed\u00fd, kdo se jen trochu vyzn\u00e1 v\u00a0po\u010d\u00edta\u010d\u00edch. Ano, technicky vzato m\u016f\u017ee. Ov\u0161em k\u00a0tomu, aby ji d\u011blal skute\u010dn\u011b dob\u0159e a aby v\u00fdsledek skute\u010dn\u011b st\u00e1l za to a projevil se pozitivn\u011b na zisku firmy, je pot\u0159eba v\u00edc.                                                                                                                                                                                                                                                                                                                                                                                        5\/5 - (2 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Pro\u010d je pro firmu v\u00fdhodn\u00e9 m\u00edt profesion\u00e1ln\u00edho webmastera","item":"https:\/\/www.qtg.cz\/proc-je-pro-firmu-vyhodne-mit-profesionalniho-webmastera\/#breadcrumbitem"}]}]